ROCKDEEP est. 2013,
The company began as an idea like many other start up companies. However the owner Rocky Parrish decided to take an idea from concept to execution.
After a successful KickStarter campaign the owner Rocky Parrish decided to pursue expanding his offerings. After working with several factories, he developed a relationship with a particular one.
Ruixing developed a line called RAX at their factory. The line was crunchy and traditional at best. However there were tons of shoes like it on the market domestically and internationally.
Rocky offered to work with them on their designs procuring a percentage of the business. While his sales flourished of the hand picked designs he worked on, RUIXING was near it's end. So using his keen business acumen he offered to buy the rights to the RAX line and name and then contracted the factory to make his designs.
RAX then became an official ROCKDEEP product line being the outdoor arm of the company.
After building his capital used from sales internationally and online domestically ROCKDEEP is able to expand it's ALPHA and HUNTSMAN line. ALPHA being the pure athletic line and HUNTSMAN being the outdoorsman line.
ROCKDEEP is careful not to spread itself thin by opening itself to too many types of things as he's seen other's in the industry attempt and fail at.
ROCKDEEP is not solely dedicated to selling footwear and apparel, but providing sincere customer service and an experience. Our main goal is to provide quality, functional, stylish products at an affordable price point.
It was and remains the CEO's intention to provide all product's on both his website and now retail locations for under $100. The CEO himself could not afford high priced footwear and apparel growing up and refused to sell such back to his and other communities like the one he's come from.
After the procurement of the 4th ROCKDEEP store the company plans on expansion beyond the Washington, DC area. ROCKDEEP is working to expand the business globally with franchises which will give those everyday people just like the CEO the opportunity to have ownership. This will afford them not only that but the opportunity to also give back to their surrounding communities.
The next phase will be building apparel factories in underserved areas across America.
For ROCKDEEP - giving back is not an option...it's an obligation.
If you'd like to follow us on social media:
About Rocky Parrish - CEO
Born in Vicksburg, Mississippi and son of two military parents (Leon and Mary Parrish).
Rocky grew up in his younger years in the Del Ray area of Alexandria, VA later moving to Arlington, VA where he began making roots while attending Thomas Jefferson Middle and Wakefield High School.
During his freshmen year his parents moved to Oxon Hill, Maryland while driving him back to Arlington to finish out his freshmen year so he could maintain his grades and friends he'd been going to school with since 2nd grade.
Rocky graduated high school from Oxon Hill High where he credits his experiences in a tougher atmosphere as well as great teachers- for who he is today.
Rocky has worked since he was the age of 12 bagging grocery at the local A&P and later on base at Ft. Myer in Arlington, VA. He was an entrepreneur since 5th grade selling Now & Later's as well as Blow Pop's to classmates in elementary school.
He even paid other's to sell candy for him. He paid in candy and kept the cash. He was later closed down, as the teacher said it was a distraction instead of seeing the creativity and business acumen he held at such a young age.
Rocky in his "past life" as he often calls it, has worked for the federal government as a Contracts Specialist. He decided after some year's that he would leave and create his own business. RIP Solutions Consulting was created.
His talents included marketing, management consulting and of course contracts management.
Having played sports most of his life Rocky developed problems with his feet and wanted to make sure when he developed footwear that he created products with maximum comfort. No matter the foot, no matter the person.
Rocky is married to Desiree Parrish with whom he credits the success of ROCKDEEP and getting the company to the next level.
He has 7 children (Darion, Grey, Alissa, Lil'Leon, Xavier, Brock and Filomena)
Rocky credits his mother and father Mary and Leon by watching how hard they worked to provide for their children for his work ethic.
He has 5 siblings (Sattina, Robin, Leon Jr., Andrea and LaVangela