FIFTH is not a brand it is a being. Birthed in Authentic Navaho Dine lineage.
This collaboration and everything in its collection was created with intent and purpose unlike many other companies who attempt to recreate Native Culture.
Failed corporate attempts which are heralded by many only make a caricature of the Native Culture, with no authenticity or deep thought given to the why's and true history of its people.
FIFTH is the Native Culture unfiltered and unapologetic in it's presence.
Dewayne Dale IS the INDigenous Designer and the creative mind behind FIFTH and his backstory can be found here once the release happens.
All we did is provide him a platform to be himself and tell not just his story but the story of his people, his tribe and his culture without red tape or inspiration boards telling him who he was.